Editorial Insights

Donated Laptops from GoodTogether Campaign Help Student Victims of Tubbs Fires


A view of the devastation in the wake of the October firestorm.Sage Sustainable Electronics’ GoodTogether program helps businesses donate refurbished technology to the students of Santa Rosa Junior College.

Sage Sustainable Electronics and Charles Schwab & Co., Inc have come to the aid of students at Santa Rosa Junior College (SRJC), who lost their homes and belongings to the Tubbs fire, which burned more than 36,800 acres. Charles Schwab & Co., Inc is donating HP laptops and Apple iPhones to students through Sage’s GoodTogether® program to help them get back in the classroom before another minute of the semester is lost.

"The GoodTogether program
can convert a minor expense
into a major gift"


The October firestorm destroyed 12,000 structures in Sonoma County. As it came in the middle of the night, students had only minutes to evacuate, leaving everything behind. More than 900 students, faculty and staff were left homeless.

Sage stepped in to help affected students stay in school. Through its GoodTogether program – which facilitates the donation of technology to organizations in need, and has had great success doing so in Ohio and Los Angeles – Sage approached several of its business clients to donate. Charles Schwab & Co, Inc was the first to answer the call, providing over 30 laptops immediately. The move expands on Schwab’s on-going support of communities nationwide through its retired tech.

Tracey McTague, a concerned Californian, spearheaded this project, reaching out to Sage for support. She says that this is a real opportunity for Bay Area businesses to give back. “Junior college students are important stakeholders in our economy. They may be just starting out, or may be updating their skills as part of a career transition. Many will go on to universities or to start their own businesses, and may support your business in the future with their own great ideas. It’s our responsibility as businesses who have thrived in Silicon Valley to step in and help our friends cross this gap in their education as smoothly and quickly as possible.”

Laptops are the basic tool every student needs to pursue their education in 2017. Besides coursework, students use their devices to search for jobs, stay informed on world events, get involved in their community, and communicate with friends and family. It’s no longer a luxury – it’s a necessity. Sadly, it’s a necessity that many students at SRJC have lost.

“Every business has surplus technology because they constantly upgrade. But very few donate it because of the perceived hassle and risk,” says Sage President and GoodTogether founder, Jill Vaské. “A professionally managed donation program, like GoodTogether, liberates corporate donors from the security, service, logistics, and support issues that may have choked off computer donations in the past. The GoodTogether program can convert a minor expense into a major gift - often 10 times the value of the service investment.

“We are so grateful to Charles Schwab for consistently leading the charge when technology needs arise. But we need more businesses to step forward and give. The need in Sonoma County is now.”

Businesses who would like to donate technology to students in need can visit http://www.sagese.com/goodtogether/santarosa for more information.

About Sage Sustainable Electronics
Sage’s mission is to make the world more sustainable by extending the life of electronics. Sage provides IT lifecycle services to businesses large and small, helping them reduce data security risks and operational costs, and increase asset value. Through strategic asset management programs for technology redeployment, donation, resale, lease return, employee purchase, and recycling, Sage creates multi-stakeholder benefits to businesses nationwide. The Sage GoodTogether® Program supports corporate social responsibility (CSR) efforts by redirecting a portion of enterprise surplus technology to benefit a variety of social services, and reduce digital exclusion among low income Americans. For more information, call 844-4SAGESE or visit http://www.sageSE.com, http://www.SageGoodTogether.com, and shop.sageSE.com.

About Tracey McTague
Tracey McTague is a San Jose resident whose career for a Fortune 500 company spans nearly 20 years; she has advised CEOs to help families of company employees cope with sometimes very difficult conditions during international postings; she championed a program to help children in developing countries stay safe from injury and disease; she managed 600 employees in a Tokyo manufacturing plant; and she opened an innovation center on Sand Hill Road to bring new technology ideas to the energy industry. Currently, Tracey is using her 20 years of experience in international business to promote several companies and nonprofit organization in California. She has a special affinity for women-owned businesses trying to break into the Silicon Valley market. Please contact Tracey McTague at (650) 304-8033 or traceymctague(at)ymail.com.