Trust the Swedes to make upcycling sexy.
"ReTuna Återbruksgalleria is a mall dedicated entirely to repaired and upcycled goods," reports Make Wealth History. "It combines a traditional municipal recycling centre with a shopping centre, so that people can drop off goods that they no longer need, and then browse for something new."
This mall shows something hugely important - the usefulness (or uselessness) of something is heavily influenced by its perception. Changing consumer perception is vital to developing circular economonies and disrupting the paradigms of waste that are ruining our planet.